Sarah Lopes

Marketing Consultant

Sarah Lopes is a seasoned marketing and legal professional. She has a background as a Business and Operations Consultant, Digital Project Manager, and Marketing Manager. For the last eight years, Sarah primarily put her time, energy, and focus in eCommerce and eLearning startups and small businesses. Now, more than ever before, she’s working with startups, providing entrepreneur support, and small business management. She's also incredible at communicating her understanding back to them. 


She’s passionate about collaborating with other professionals and seeing the fruits of their labor immediately. Sarah enjoys being part of the puzzle that can elevate a small business to the next level. She holds a master’s degree in Health Psychology with a concentration in Psychoneuroimmunology (Mind-Body Medicine.)


Sarah has been able to use her degree from Walden University in many fields. Her experience is diverse and includes providing teaching and research assistance at the collegiate level, serving as production manager for filmmakers, and providing practice management advice to a variety of entrepreneurs and small businesses in the fields of, alternative health and wellness, nutrition, and integrative medicine, digital marketing, branding development, website and software design and development, law, real estate, and publishing. 


Sarah delivers cutting-edge marketing strategies and innovative campaigns that increase demand, accelerate growth and maximize the budgets for emerging media. In previous years, Sarah worked as a paralegal and legal assistant from 2001 to 2012. She’s been involved in appellate law, criminal defense, family law, bankruptcy, trademark law, estate planning, as well as real estate law. 


As one of the lead digital marketing project managers at Denver Legal Marketing, Sarah has been directly responsible for managing over $15MM a year in tax lien and real estate advertising spend including the build-out of a diversified global team of top-notch media buyers, copywriters, developers, designers, and CRM specialists. 


Sarah also spends time directing the development, maintenance, and implementation of all company and campaign processes without ever missing a deadline! She maintains the highest standards in her work and is a natural problem solver. Sarah is all about the details! She has extensive experience in managing marketing campaigns for real estate and tax lien brands and has done so for the last 6 years.


People who have hired or worked along with Sarah have sung her praises. Some say she was a huge asset to their team. She was integral to the transition from one project management system to another, communicating across team members and getting them together when it made sense to talk as a group. Sarah is patient, measured, organized, and detail-oriented. Professionals have also mentioned she's a delight to work with and can be counted on to handle many things at once. She's a gem and is recommended to anyone seeking her skill set.


Outside of the marketing and legal world, Sarah is a Registered Yoga Teacher (200HR) and has been for over 10 years. While soaking in everything the East Coast has to offer, Sarah enjoys working remotely from the comfort of her own home. As of 2009, Lopes is also a Reiki practitioner, using the Japanese energy healing to bring much-needed comfort and relaxation to others. 


In 2015 she became a western herbalist at the Midwest School of Herbal Studies. She has a deep passion for helping people, whether that’s in her professional or personal life. Miss Lopes plans to continue to learn, educate, and grow as a person. Whether that looks like helping someone with a legal issue, assisting on a film set, or aiding in releasing stress during a yoga session. 

Sarah Lopes

Marketing Consultant

Sarah Lopes is a seasoned marketing and legal professional. She has a background as a Business and Operations Consultant, Digital Project Manager, and Marketing Manager. For the last eight years, Sarah primarily put her time, energy, and focus in eCommerce and eLearning startups and small businesses. Now, more than ever before, she’s working with startups, providing entrepreneur support, and small business management. She's also incredible at communicating her understanding back to them. 


She’s passionate about collaborating with other professionals and seeing the fruits of their labor immediately. Sarah enjoys being part of the puzzle that can elevate a small business to the next level. She holds a master’s degree in Health Psychology with a concentration in Psychoneuroimmunology (Mind-Body Medicine.)


Sarah has been able to use her degree from Walden University in many fields. Her experience is diverse and includes providing teaching and research assistance at the collegiate level, serving as production manager for filmmakers, and providing practice management advice to a variety of entrepreneurs and small businesses in the fields of, alternative health and wellness, nutrition, and integrative medicine, digital marketing, branding development, website and software design and development, law, real estate, and publishing. 


Sarah delivers cutting-edge marketing strategies and innovative campaigns that increase demand, accelerate growth and maximize the budgets for emerging media. In previous years, Sarah worked as a paralegal and legal assistant from 2001 to 2012. She’s been involved in appellate law, criminal defense, family law, bankruptcy, trademark law, estate planning, as well as real estate law. 


As one of the lead digital marketing project managers at Denver Legal Marketing, Sarah has been directly responsible for managing over $15MM a year in tax lien and real estate advertising spend including the build-out of a diversified global team of top-notch media buyers, copywriters, developers, designers, and CRM specialists. 


Sarah also spends time directing the development, maintenance, and implementation of all company and campaign processes without ever missing a deadline! She maintains the highest standards in her work and is a natural problem solver. Sarah is all about the details! She has extensive experience in managing marketing campaigns for real estate and tax lien brands and has done so for the last 6 years.


People who have hired or worked along with Sarah have sung her praises. Some say she was a huge asset to their team. She was integral to the transition from one project management system to another, communicating across team members and getting them together when it made sense to talk as a group. Sarah is patient, measured, organized, and detail-oriented. Professionals have also mentioned she's a delight to work with and can be counted on to handle many things at once. She's a gem and is recommended to anyone seeking her skill set.


Outside of the marketing and legal world, Sarah is a Registered Yoga Teacher (200HR) and has been for over 10 years. While soaking in everything the East Coast has to offer, Sarah enjoys working remotely from the comfort of her own home. As of 2009, Lopes is also a Reiki practitioner, using the Japanese energy healing to bring much-needed comfort and relaxation to others. 


In 2015 she became a western herbalist at the Midwest School of Herbal Studies. She has a deep passion for helping people, whether that’s in her professional or personal life. Miss Lopes plans to continue to learn, educate, and grow as a person. Whether that looks like helping someone with a legal issue, assisting on a film set, or aiding in releasing stress during a yoga session. 

Sarah Lopes

Marketing Consultant
No items found.

Sarah Lopes

Marketing Consultant
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How to Use Targeted Google Ads to Grow Your Small Law Firm

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No items found.
Author
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Protecting your legal newsletter’s sender reputation in 2021:

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Sarah Lopes

Marketing Consultant
No items found.

Sarah Lopes

Marketing Consultant
LECTURER
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Website SEO and Marketing 101

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LECTURER, Website SEO and Marketing 101

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Racial Capitalsim in the Legal Profession

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Brand Storytelling for Solos and Small Firms

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State of Downtown Denver: Commerical Real Estate Panel

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How to Leverage Professional Communities to Help Credential Your Legal Career

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PRESENTER
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Marketing Strategies for Law Firms

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PRESENTER with Jay Kamlet
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Leveraging Community

State Bar of Nevada, Handle|BAR Incubator (2021)

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PRESENTER
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How to Boost Your Small Law Firm’s Brand Through Traditional Marketing in 2021

3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)

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PRESENTER
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Successfully Marketing & Growing Your Firm, Successfully Launching and Running Your Own Practice

The Essential Guide Conference, Colorado Bar Association (2021)

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PRESENTER
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Personal Branding & Marketing

Center for Legal Inclusiveness (2021)

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PANELIST
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EDI in Lawyering and Leadership: A Recipe for Success

39th Annual Real Estate Symposium Conference, Colorado Bar Association (2021)

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PANELIST
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Solo But Not Alone: The Importance of Community For Entrepreneurial Attorneys

3rd Annual Solo-Small Firm Institute: Advocates, Entrepreneurs, Leaders Conference, Colorado Bar Association (2021)

June 18, 2021
PRESENTER
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Preventing Business Burnout

State of Nevada Bar Association

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Presenter
Business Development in 2021 for Immigration Attorneys
Business Development in 2021 for Immigration Attorneys

American Immigration Lawyers Association

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Presenter
LinkedIn for Law Students
LinkedIn for Law Students

University of Colorado Law School

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Presenter
Digital Marketing and Virtual Business Development in 2021
Digital Marketing and Virtual Business Development in 2021

LawBank, Smarter Not Harder: Solo Practice Success Panel

February 16, 2021
Presenter
Marketing, New Solo Series
Marketing, New Solo Series

Colorado Bar Association

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Co-Presenter (with Jessie Bower and Kimberly Beck)
Top Tips for 2021 Digital Marketing and Business Development for Small Law Firms
Top Tips for 2021 Digital Marketing and Business Development for Small Law Firms

Colorado Bar Association, Modern Law Practice Initiative

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Co-Presenter (With Jessie Bower)
Looking Ahead to 2021 - What Your Firm Marketing & Business Development Should Look Like
Looking Ahead to 2021 - What Your Firm Marketing & Business Development Should Look Like

Colorado W.O.L.F. (Women Owned Law Firms)

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Panelist
HealthCare GoTV
HealthCare GoTV

Colorado Democratic Party

November 2, 2020
Lecturer
Good ADR Practice Marketing in a Bad Economy
Good ADR Practice Marketing in a Bad Economy

14th Annual ADR Conference, Colorado Bar Association

October 30, 2020
Presenter
Solo and Small Firm Mentorship Program
Solo and Small Firm Mentorship Program

Colorado Bar Association Solo and Small Firm Executive Council Meeting

August 26, 2020
Presenter
Credentialing How-Tos: Demystifying Martindale-Hubbell, Super Lawyers, Avvo Rating, and Other Credentialing
Credentialing How-Tos: Demystifying Martindale-Hubbell, Super Lawyers, Avvo Rating, and Other Credentialing

Colorado Women's Bar Association

August 14, 2020
Presenter
Personal Branding and Marketing During COVID-19
Personal Branding and Marketing During COVID-19

Colorado Hispanic Bar Association

August 7, 2020
Presenter
How Lawyers Can Be More Social on Social Media
How Lawyers Can Be More Social on Social Media

Colorado Women's Bar Association

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Presenter
Raising Your Profile on a Solo and Small Firm Budget (Part 2)
Raising Your Profile on a Solo and Small Firm Budget (Part 2)

Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association

June 23, 2020
Presenter
Marketing Basics and Internet Presence
Marketing Basics and Internet Presence

Legal Entrepreneurs for Justice (LEJ)

June 22, 2020
Presenter
Raising Your Profile on a Solo and Small Firm Budget (Part 1)
Raising Your Profile on a Solo and Small Firm Budget (Part 1)

Colorado W.O.L.F (Women Owned Law Firms), LawBank, and the Solo and Small Firm Section of the Colorado Bar Association

June 18, 2020
Presenter
Business Development Basics
Business Development Basics

Legal Entrepreneurs for Justice (LEJ)

June 18, 2020
Presenter
Business Development Basics
Business Development Basics

Legal Entrepreneurs for Justice (LEJ)

June 17, 2020
Presenter
Social Media: Individual Analysis and Feedback on your Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
Social Media: Individual Analysis and Feedback on your Professional LinkedIn, Facebook, Twitter, and Instagram Profiles

CBA-CLE Solo-Small Firm Institute

June 11, 2020
Co-Presenter (With HONORABLE ADAM J. ESPINOSA)
Maximizing your Online Presence and Social Media in 2020
Maximizing your Online Presence and Social Media in 2020

CBA-CLE Solo-Small Firm Institute

June 11, 2020
Presenter
Personal Marketing during Covid-19
Personal Marketing during Covid-19

Colorado Hispanic Bar Association

May 8, 2020
Co-Presenter (with Laurie Gilbertson)
Virtual Roundtable on Staying Connected With, Serving and Remaining Relevant to Clients
Virtual Roundtable on Staying Connected With, Serving and Remaining Relevant to Clients

Colorado W.O.L.F. (Women Owned Law Firm Group)

March 26, 2020
Panelist
7th Annual JD Pathways Career Conference
7th Annual JD Pathways Career Conference

University of Colorado Law School

January 21, 2020
Presenter
Elevator Pitches for Lawyers
Elevator Pitches for Lawyers

Holland & Hart

January 17, 2020
PRESENTER
Marketing Basics
Marketing Basics

Legal Entrepreneurs for Justice (LEJ)

November 14, 2019
PRESENTER
Business Development for Young Lawyers
Business Development for Young Lawyers

Legal Entrepreneurs for Justice (LEJ)

November 13, 2019
PRESENTER
LinkedIn for Law Students
LinkedIn for Law Students

University of Denver Sturm College of Law

November 7, 2019
PRESENTER
How to Stand Out as An In-House Attorney
How to Stand Out as An In-House Attorney

Colorado Chapter of the Association of Corporate Counsel

October 17, 2019
Presenter
Media Training Basics
Media Training Basics

Legal Entrepreneurs for Justice (LEJ)

September 18, 2019
Presenter
Mastering Your Online Professional and Social Media Presence
Mastering Your Online Professional and Social Media Presence

CBA-CLA 2019 Business Law Institute

September 12, 2019
Presenter
LinkedIn for Lawyers
LinkedIn for Lawyers

Legal Entrepreneurs for Justice (LEJ)

August 14, 2019
Moderator/Facilitator
Individual Analysis and Feedback on Professional LinkedIn, Facebook, Twitter, and Instagram Profiles
Individual Analysis and Feedback on Professional LinkedIn, Facebook, Twitter, and Instagram Profiles

CBA-CLE Inaugural Solo-Small Firm INSTITUTE

June 13, 2019
Presenter (with Honorable Adam J. Espinosa)
Maximizing Your Online Presence and Social Media
Maximizing Your Online Presence and Social Media

CBA-CLE Inaugural Solo-Small Firm INSTITUTE

June 13, 2019
Presenter
LinkedIn for Lawyers
LinkedIn for Lawyers

CBA-CLE Inaugural Solo-Small Firm INSTITUTE

June 13, 2019
Guest Co-Host
Demystifying Business Legal Services with Chris Ward and Co-Host Meranda Vieyra
Demystifying Business Legal Services with Chris Ward and Co-Host Meranda Vieyra

Business Leaders Podcast

June 12, 2019
Guest Co-Host
Butler Snow: Your Guide to Legal Matters with Dave Mayhan, Sarah O'Brien, and Guest Co-Host Meranda Vieyra
Butler Snow: Your Guide to Legal Matters with Dave Mayhan, Sarah O'Brien, and Guest Co-Host Meranda Vieyra

Business Leaders Podcast

May 25, 2019
Co-Presenter (with Mike Rollin)
Building an Effective Online Reputation & Marketing Strategy in 2019
Building an Effective Online Reputation & Marketing Strategy in 2019

Colorado Hispanic Bar Association

May 8, 2019
Guest Co-Host
Transparency and Employee Relationships with David Seserman and Meranda Vieyra
Transparency and Employee Relationships with David Seserman and Meranda Vieyra

Business Leaders Podcast

April 15, 2019
Panelist
Breaking Through the Glass Ceiling
Breaking Through the Glass Ceiling

Hispanic Chamber of Commerce Denver

February 27, 2019
Presenter
Stand Out! Personal Branding, Marketing, Networking, & Visibility
Stand Out! Personal Branding, Marketing, Networking, & Visibility

Hispanic National Bar Association

February 12, 2019
Speaker
LinkedIn for Lawyers
LinkedIn for Lawyers

Colorado Bar Association, Solo Small Firm Section

September 7, 2018
Speaker
Marketing and Business Development for Your New Firm
Marketing and Business Development for Your New Firm

Successfully Launching and Running Your Own Practice: The Essential Guide, Colorado Bar Association CLE

August 2, 2018
Panelist
D&I and Small Firm/Solo Practice, 2018 Legal Inclusiveness & Diversity Summit
D&I and Small Firm/Solo Practice, 2018 Legal Inclusiveness & Diversity Summit

Center for Legal Inclusiveness

May 7, 2018
Speaker
New Year, New You. Marketing Yourself Through Social Media
New Year, New You. Marketing Yourself Through Social Media

Women in eDiscovery, Denver Chapter

January 16, 2018
Speaker
LinkedIn for Business Owners
LinkedIn for Business Owners

Business Bureau Denver/Boulder (BBB)

December 13, 2017
Speaker
Marketing and Business Development for Your New Firm
Marketing and Business Development for Your New Firm

Colorado Bar Association’s "Hanging Your Shingle" multi-day CLE Conference

August 3, 2017
Speaker
LinkedIn for Lawyers
LinkedIn for Lawyers

Denver Bar Association, Young Lawyers Division

January 20, 2017
Presenter
“Explaining Successful Communication in Romantic Relationship Initiations through the Lens of Uncertainty Reduction Theory and Social Penetration Theory.”
“Explaining Successful Communication in Romantic Relationship Initiations through the Lens of Uncertainty Reduction Theory and Social Penetration Theory.”

Eastern Communication Association "Harboring Innovation" Convention

April 26, 2012
Co-Presenter (With Meranda Vieyra and Jessie Bower)
Top Tips for 2021 Digital Marketing and Business Development for Small Law Firms
Top Tips for 2021 Digital Marketing and Business Development for Small Law Firms

Colorado Bar Association, Modern Law Practice Initiative

January 12, 2021
No items found.
Co-Presenter (with Meranda Vieyra and Kimberly Beck)
Top Tips for 2021 Digital Marketing and Business Development for Small Law Firms
Top Tips for 2021 Digital Marketing and Business Development for Small Law Firms

Colorado Bar Association, Modern Law Practice Initiative

January 12, 2021
Co-Presenter (With Meranda Vieyra)
Looking Ahead to 2021 - What Your Firm Marketing & Business Development Should Look Like
Looking Ahead to 2021 - What Your Firm Marketing & Business Development Should Look Like

Colorado W.O.L.F. (Women Owned Law Firms)

December 17, 2020
No items found.
No items found.
Presenter
"The Well-Fed Writer: How Copywriting Can Fully Fund Your Next Novel"
"The Well-Fed Writer: How Copywriting Can Fully Fund Your Next Novel"

League of Utah Writers Spring Conference

April 27, 2019

Sarah Lopes

Marketing Consultant

Sarah Lopes

Marketing Consultant
  • Walden University, 2014, M.S., Health/Medical Psychology
  • Merrimack College, 2010, B.S., Psychology
  • Northeastern University, 2002, Associates degree, Pre-Law Studies