Colorado attorneys often push social media off as a less-vital form of marketing. It takes time, attention to detail, and a level of creativity and connection that not every attorney has time to devote.
Still, social media for your law firm or solo law practice is one of the best ways to reach an ever-increasing online marketplace of potential customers.
With Denver Legal Marketing guiding your social impact, your daily posts will:
• Reinforce your brand
• Connect with colleagues and potential clients
• Create loyal communities
• Strengthen business pipelines
• Drive website traffic
• Enhance Search Engine Optimization (SEO)
• Establish thought leadership
Engagement is all about quality, especially when it comes to social media posting. Denver Legal Marketing specializes in brand-appropriate social marketing messages that get your clients and colleagues thinking, sharing, and connecting.
Your reach is only as good as your network, which is why we take aggressive action to identify weaknesses in your network and build new connections. Through a combination of analytics, thought leadership promotion, and influencer marketing, we increase your followers and potential clients.
Our analytics team connects your social media with your Google Analytics to develop a cohesive understanding of how your posts are engaging your audience and contributing to the traffic on your website. We also offer elite conversion tracking through call tracking and custom URLs.
All of our social media clients benefit from a complete update or creation of vital social media profiles—a time-consuming task but necessary task for every solo attorney or small law firm. We also ensure that your pages are SEO-friendly and help develop a custom graphic banner for your law firm.
An important part of every social media marketing strategy is the constant review and revision of your campaign. We do bi-monthly reviews of your social media performance, and provide top-tier analysis for increasing engagement, reach, and conversions once each month.
The DLM social media team can help you develop a paid social media campaign proven to improve engagement and reach. We also offer ad A/B testing, geotargeting, and customized list targeting (from a client email list or business name list) to ensure your pay-per-click ads are going to the right viewers.
LinkedIn is the most-used social media channel for attorneys. For business-facing law firms and those attorneys seeking colleague referrals, we offer LinkedIn only social media campaigns designed to increase your network and connect with the people you want to do business with.
When you want the most engaging post, customized graphics and social videos are the best way to capture the attention of your audience. Our team of graphic designers, writers, and videographers can help you make a bold statement that your potential clients can’t ignore.
Meranda is an incredibly knowledgeable legal marketing professional who is truly a pleasure to work with. She gave me and my shareholders valuable insights into marketing strategy, social media marketing, attorney awards/accolades and strategic sponsorship. Not to mention the fact that she was put on the spot to answer questions in front of half of our firm and never missed a beat.
Managing Partner at Cheney Galluzzi & Howard, LLC
“Meranda is an incredibly knowledgeable legal marketing professional who is truly a pleasure to work with. She gave me and my shareholders valuable insights into marketing strategy, social media marketing, attorney awards/accolades and strategic sponsorship. Not to mention the fact that she was put on the spot to answer questions in front of half of our firm and never missed a beat.”
Paralegal II at DaVita Kidney Care
With a welcoming and engaging presentation Meranda unraveled the keys to a professional, effective and eye-catching LinkedIn profile. I learned how to use LinkedIn to network and reach out to build my network, and look forward to learning more about how to maximize my profile's potential. I would highly recommend Meranda's presentation. It was fun, educational and engaging from start to finish.
National Director, Strategy & Governmental Relations at Proactive MD
Meranda Vieyra is the Owner and CEO of Denver Legal Marketing LLC, an award-winning legal marketing organization based in Denver, Colorado.
As one of the most visible marketing administrators in the Denver legal field, Meranda brings over twenty years of experience in Denver law to work for her marketing clients. She and the DLM team provide high level, high impact legal marketing to solo practitioners and law firms.
Meranda has a unique understanding of how law firm marketing is different than other marketing arenas. She brings this specialized knowledge to every marketing interaction, earning her clients prestige in the legal community and providing them diverse ways of creating successful, long-term marketing and business pipelines. Her hybrid skill set includes the administration of diversity and inclusiveness programs, legal marketing strategy, and recruiting initiatives.