Web pages that are not SEO optimized are potentially ranking much lower than they should be. This can be a huge problem, especially if you are relying on organic search results to bring in new clients.
At Denver Legal Marketing, we provide a competitive, holistic SEO strategy that fits in with your offline and broadcast marketing campaigns. Our SEO specialists build the online reputations of law firms by being attuned to constantly-shifting SEO requirements.
There are a number of things that go into the algorithm that Google uses to calculate a law firm’s organic placement on a search engine results page (SERP). Some of these include:
Inbound and outbound links
Relevant content with not too many or too few SEO keywords
Optimized image tags and metatags
One of the most overlooked opportunities for making it to the front page of Google is local search optimization. When people are looking for a lawyer, they are usually looking for someone who is close by. This makes local SEO vital for bringing in new, long-term business relationships.
We review the best long-tail SEO terms that have the lowest competition and the highest traffic to bring in only the potential clients you want.
We look at your top competitors and review their keywords, search engine results pages (SERPs), and their highest traffic sources to give you a competitive advantage.
On-page SEO recommendations
We audit your current website to find areas that might be damaging your SERP rankings. We create a document that shows, page-by-page, what changes need to be made to the pages to achieve higher results.
Content marketing strategies for higher search engine results
We look at your content including blog posts and biographies to identify trends for you audience. Then we develop a content marketing strategy to build your SEO ranking based on audience engagement, shares, and likes.
Local SEO citation updates and monitoring
The DLM team will review your business citations and claim all the local listings that can contribute to your local SEO score. Then, we monitor those citations for negative reviews and other changes to that you can have a handle on your online brand at all times.