Podcasts for Lawyers

Give Your Law Firm A Voice
People buy lawyers, not law firms.

Podcasts are a great opportunity for potential clients to listen to your Colorado lawyers and learn from them. Listening to your lawyers speak knowledgeably about their practice area is a fast and easy way to build trust and confidence with potential clients.

Denver Legal Marketing LLC’s podcast, “You CAN Like Your Lawyer” is focused on connecting the Colorado business community with the Colorado legal community using a new medium that is widely consumed.

The Big Picture
  • 50% of all US homes are podcast fans (Source: Nielsen, Aug 2017)
  • 51% (144 million) of the US population has listened to a podcast (Source: Infinite Dial 19)
  • 90 million people listened to a podcast in the last month (Source: Infinite Dial 19)
  • 45% of monthly podcast listeners have household income over $75K – Source: PodcastInsights.com

5 Reasons Your Lawyers and Law Firm Should Record a Podcast

#1 - Community

People in all walks of life listen to podcasts “on demand” for growth in their personal and professional life. Educational podcasts are in the top three genres of podcasts consumed.

#2 - Convenience

The podcasting industry is growing daily.For lawyers, the competition with other law firms reaching potential clients using this medium is remarkably low.

#3 - Confidence

Podcasts build trust in your brand through a unique marketing medium. Lawyer podcasts showcase your law firm’s knowledge in your practice area. They also build your brand’s credibility and loyalty as a trusted voice in the business community.

#4 - Competition

The podcasting industry is growing daily.For lawyers, the competition with other law firms reaching potential clients using this medium is remarkably low.

#5 - Content

Podcasting provides your law firm with instant content that is both casual and consumable. Audio interviews are conversational and can be easily transcribed and repurposed in a number of ways including blog posts, infographics, and articles.