Law firm newsletters and email campaigns can be vital social collateral for lawyers in Colorado. Done well, they can improve the brand of your law firm, keep current and future clients aware of your attorneys’ accomplishments, connect your lawyers with referral sources, and discuss important and timely topics that drive traffic to your website.
Done poorly, they can lower your credibility in your network.
Our marketing specialists oversee every aspect of your newsletter to ensure it fits with your brand marketing and law firm voice. We prepare written articles on firm updates, news, law firm cultural articles, recruitment and/or staffing changes, as well as support personalized notes from primary partners.
Email marketing still has one of the highest returns on investment in the legal marketing industry. Targeted email campaigns allow you to send unique messages and offers to hand-picked segments of your potential client base. Well-executed drip campaigns can also automate responses to these emails, automatically pre-qualifying your leads and giving you the best opportunity to find your ideal clients.
That’s why Denver Legal Marketing provides a turnkey solution for law firms that want weekly, monthly, or quarterly email marketing campaigns. From design and layout to content creation, we take care of every part of your newsletter or email drip campaign needs.
You get the clients you can help the most, without the headache of writing, sending, following-up, or testing your campaigns—DLM does all of it for you.
A custom-designed, branded template for each campaign
Full integration with your CRM (Constant Contact, Zoho, Salesforce, etc.)
Campaigns designed on the platform of your choosing (Mailchimp, Drip, Constant Contact, SendGrid, etc.)
Scheduled drip or automated follow-up emails (if applicable)
Six months of professional ghostwritten content (monthly newsletter)
A/B tested campaigns to increase open and click-through rates