Originally posted in the Martindale-Avvo Blog.
As a small firm owner, an entire marketing department is likely not a viable option for you. Luckily, with a wide variety of free and paid marketing apps available, you can monitor and adjust your law firm’s marketing strategies and campaigns easily from your phone.
Check out some of our recommended apps that will save you time and minimize stress.
1. Dropbox. While not the most glamorous app on this list, Dropbox is a lifesaver for those who work across multiple devices and need easy access to their graphics, marketing materials, and documents at any time.
2. Bitly. When you share long URLs on social media, they create messy, unprofessional-looking posts. Bitly shortens links and provides data on how each link performs, giving you insight into what works and what doesn’t.
3. Fiverr. Long-term, it is best to build relationships with outsourced content creators and graphic designers who know your brand and produce consistently high-quality work. But when you are in a pinch, Fiverr is an excellent way to get a task done quickly and try out new creators at minimal expense.
4. Upwork. Like Fiverr, Upwork helps you find freelancers for marketing tasks. It is easy to create new job listings on the app, sort applicants by their qualifications, and consider bids. It also provides a safe way to communicate with freelancers.
5. Yelp for Business Owners. If your law firm has a Yelp page—and it should—you need Yelp for Business Owners. With a click, you can check how many views your business page is getting, respond to reviews, and figure out how people engage with your page.
6. GetResponse. While the GetResponse app lacks some of the desktop website features, you can use it to check e-mail campaigns, new leads, and statistics on the go.
7. GetResponse Social Ads Creator. GetResponse Social Ads Creator offers a simple way to create slideshows, photo collages, and social media graphics.
8. Google Ads. PPC advertising is essential to many small law firms, and with the Google Ads app, you can automatically see how well your campaigns are doing. Since ad spending can be quite expensive, tracking and stopping unsuccessful campaigns is crucial for small firms.
9. Google My Business. Control your Google business page on the go with this app. Check your profile, client reviews, and visitor stats regularly through their app.
10. Google Analytics. With built-in reports, real-time data, and customizable reporting options, Google Analytics helps you keep an eye on your website performance anywhere you are.
Learn about all 25 apps in the full article at the Martindale-Avvo blog.