Meranda Vieyra Publishes, “Brand Storytelling for Lawyers,” in the National Law Review

March 6, 2020

Originally published in the National Law Review.

Creating a narrative is vital as an attorney. Just as you want to lead your potential jurors or a judge to the kinds of emotional conclusions that will drive the right kind of verdict or settlement, you need to guide your potential clients on their understanding of how your brand was formed. Brand storytelling is the perfect vehicle to connect outsiders with your successes, your story, and your law firm’s core values. 

What is Brand Storytelling for Law Firms and Why Do You Need It? 

Brand storytelling blends natural creativity with marketing efforts, establishing a marketing tool that helps firms foster more genuine connections with clients and write a narrative that people remember. As an attorney, you can use this technique to draw in new clients and increase client retention.

  1. Build Emotional Connection
  2. Create a Marketing Foundation 
  3. Hone Your Core Values

Key Questions for Developing Your Law Firm’s Story

Writing your story and editing it to suit your audience is a powerful way to change how you market yourself and shape perception of your brand. There are three key questions to consider when you are developing your law firm’s story. 

  • What are Your Goals?
  • What is Your Emotional Hook?
  • How Can You Tell the Most Compelling Brand Story?

Storytelling marks a major shift in how law firms big and small are making a name for themselves in the world. Social media and digital technology make pushing this aspect of your marketing out as easy as ever. By telling your firm’s brand’s story in an honest and approachable way, you can show current clients that they made the right choice and win over your future clients.

To learn more about brand storytelling for law firms, read the full article here.

Need help telling your law firm’s story? The Denver Legal Marketing team can help create your narrative and guide potential clients that align with your law firm’s values. Contact us today.

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