Meranda Vieyra Presents Lecture on How to Stand Out as an In-House Attorney to the Colorado Chapter of the Association of Corporate Counsel

November 23, 2019

On October 17, Meranda Vieyra, Founder and CEO of Denver Legal Marketing LLC, presented a lecture on how to stand out as an in-house attorney to the Colorado Chapter of the Association of Corporate Counsel, hosted by the law firm, Davis Graham & Stubbs. The goal of this lecture was to teach in-house counsel that are not in private practice, how to distinguish themselves by developing a personal brand and how to credential their careers through awards, publications and presentations.

Personal Branding for In-House Attorneys

Meranda shared the importance of developing a personal brand that has meaning and a diversity and inclusiveness stance that has teeth. In-house attorneys have a great opportunity to develop a personal brand that sets them apart from the others. A personal brand and credentialed in-house career allow for options and mobility in career development. She also answered questions on how to rebrand after a change in job position.

Marketing, Networking, Visibility for Legal Departments

Meranda Vieyra discussed creating a personal digital strategy that includes small steps to achieve your long-term business goals. Digital marketing maintenance is important for in-house counsel and they can do a few simple branding items every quarter to keep their online information current. Meranda provided information on how to keep their resume and biography updated with credibility-boosting credentials, such as awards, publications, and presentations.

Personal Marketing Elements For In-House Lawyers

  • Collateral Materials​
  • Directory Listings​
  • Events & Seminars​
  • Email Newsletter​
  • LinkedIn Strategy​
  • Thought-leadership 
  • Participation in or Initiation of Market Research​
  • Memberships​ - Legal Community and Greater Community
  • Public & Media Relations​
  • Website Updates
  • Awards and Honors

To learn more about personal branding, marketing, networking, and visibility for in-house attorneys, contact Meranda Vieyra today.


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