As an attorney and business owner, one of the best ways to drive traffic to your website, build your credibility, and establish yourself as a leader in your niche practice area is through your blog. In fact, businesses with active blogs get 55% more visits than those without one.
If you are a small law firm or solo attorney, this is especially important in assisting your firm in standing out amongst the larger practices. Some lawyers find it challenging to consistently come up with new topics to write about but worry not. It is easier to come up with content than you think.
The best thing you can do is tap into your expertise and knowledge to create blog topics that are engaging and will keep people coming back. One great idea that will get you started is fact or legal myth blog posts.
People are always looking for legal advice, and the first place they will turn to is the internet. Unfortunately, there is a lot of misinformation out there. Not only that, but there are also endless fallacies about the law that come from pop culture and word of mouth. You can take advantage of this and proactively clear up this false information by sharing your expertise.
The remarkable aspect of this blogging idea is that you can use it over and over. Instead of clearing up one myth, why not make it a weekly series where you answer frequent questions you are asked in your practice? There is so much misinformation out there; you can address one topic per week.
By doing this, you will not only establish your authority in your legal niche, but your audience will also come to expect these regular posts. That means more consistent website traffic, which can generate more consistent business leads and referrals.
When it comes to writing fact or legal myth blog posts, it is important to keep it relevant to your law practice. Do not just cover any legal ground but focus on your specialties instead. For example, if your practice focuses on family law, create a series of blog posts about the common misconceptions when it comes to divorce with children.
Sticking to your niche is also helpful because it makes coming up with titles and topics a breeze. You know your area of expertise inside and out, so you know the myths that might not be so common. Once again, this will further establish your credibility and elevate your firm’s blog into an authoritative resource.
If you need some ideas to get the ball rolling, check out this list below. These are common misunderstandings that you can tackle right away:
Keeping up with other legal blogs or publications will help you stay on top of trending topics and generate titles easier too. This will increase your relevancy in Google’s algorithm and give you the chance to quickly dominate a keyword around that topic.
The topics you choose are not the only key to having a successful legal blog. There are other elements that you should be thinking about too as you create your content. One tool you should primarily focus on is SEO.
This is made of up many elements, but some things to consider are:
When implementing your blogging marketing strategy, it is also important to research your competitors and keywords. Try and identify topics that have not been covered thoroughly online or think of a unique perspective you can provide. Doing so will help you stand out and build a dedicated audience.
Even if you do not have a lot of time to dedicate to your blog, you can still get the most out of it. Contact the Denver Legal Marketing team today to start building your blogging content strategy.