While learning how to reach local users via Google does involve a bit of a learning curve, Google also provides a wide variety of tools to help you get your law firm in front of the right people. By using Google My Business, you can make it easier for potential clients to find your law firm.
Google My Business is a tool that allows business owners to claim, edit, and maintain a Business Profile. A complete Business Profile significantly increases your law firm’s visibility on local search results. When someone searches for “[practice type] attorney in [city name],” local results are the first listings they will see after sponsored results. Your Business Profile provides information on your physical location, amount of reviews and average rating, contact information, and hours. When someone is looking for legal assistance, a fleshed-out profile can increase trust and help them reach out.
Drive the point home that you are local to the user and make it as simple as possible to contact you. The fewer barriers there are between a visitor seeing your listing and contacting you, the more likely they are to actually contact you. If you have multiple locations, ensure that they are all listed. In your content, use the names of local communities you serve. This extends your reach.
The goal is to show potential clients that you are an established, trustworthy, and active law firm. Photos strengthen your credibility by showing visitors the attorneys who serve the firm, its physical location, and office. Seeking legal assistance is overwhelming for some people. Photos may help them find your office front more easily, and high-quality photos of a welcoming lobby can ease visitors’ stress.
It’s possible that your firm will stay in the same location forever, but that doesn’t mean you shouldn’t check out your Business Profile on a regular basis. A new phone number or office location can render your listing obsolete, and if users get a dead line when they call your listed number, they aren’t going to go searching for your new one. They will just call the next attorney on the list. You’ll also want to use Google Posts to stay engaged with your local community. Frequent Google Posts show visitors that your firm is still active and taking on new clients. When searchers find a business that last updated six months ago, they may wonder if it’s even open anymore.
Online reviews are a sticking point for people looking for attorneys. Respond to reviews via your Business Profile, taking time to thank happy clients for their positive reviews and reach out to clients who have had negative experiences. While you cannot remove a review simply because it’s negative, you can have reviews removed if they are inappropriate or inaccurate.
At Denver Legal Marketing, we are focused on helping attorneys like you get the results they need to keep growing. Reach out to us today to find out how we can take your firm to the next level.