Diversity & Inclusivity Training

Case Study

Colorado Law Firm Incorporates Diversity & Inclusiveness Into Marketing with Great Results: A Case Study

Resting on her background in ethnic studies, Meranda works with law firms helping them incorporate diversity and inclusiveness into their marketing and business development efforts.

client

A small law firm (4 lawyers) and support team members.

overview

After a successful local branding experience with Denver Legal Marketing, the client wanted strategies for incorporating D&I into their online and offline marketing campaigns as a means to deepen connections with corporate clients with similar D&I practices.

strategy

The goal for this client was to create and implement D&I strategies that would allow for further connections with companies implementing these types of goals into their business model.

  1. Met with administration to learn what efforts the firm was involved in the local community and which they were interested in.
  2. Researched ways for the firm to be involved in community issues and organizations in a way that supported B2B marketing efforts.
  3. Developed a strategy and plan for yearly goals regarding D&I with monthly milestones for the firm and attorneys to meet. Included participation in organizations, development of website page on D&I at the firm, development of collateral materials, and promotion of efforts in the firm's social media and email marketing campaigns.

results

conclusion

Following the D&I campaign, the client was able to increase traffic to the new D&I pages, with much of that traffic coming from social media promotion and email marketing activities. Participation in community organizations with a D&I focus increased by a measurable percentage, with potential new clients identified from this marketing effort.

Colorado Law Firm Incorporates Diversity & Inclusiveness Into Marketing with Great Results: A Case Study

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