A small law firm (4 lawyers) and support team members.
After a successful local branding experience with Denver Legal Marketing, the client wanted strategies for incorporating D&I into their online and offline marketing campaigns as a means to deepen connections with corporate clients with similar D&I practices.
The goal for this client was to create and implement D&I strategies that would allow for further connections with companies implementing these types of goals into their business model.
Met with administration to learn what efforts the firm was involved in the local community and which they were interested in.
Researched ways for the firm to be involved in community issues and organizations in a way that supported B2B marketing efforts. Developed a strategy and plan for yearly goals regarding D&I with monthly milestones for the firm and attorneys to meet
Managed participation in organizations, development of website page on D&I at the firm, development of collateral materials, and promotion of efforts in the firm's social media and email marketing campaigns.
Following the D&I campaign, the client was able to increase traffic to the new D&I pages, with much of that traffic coming from social media promotion and email marketing activities. Participation in community organizations with a D&I focus increased by a measurable percentage, with potential new clients identified from this marketing effort.