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Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time, by Keith Ferrazzi, is a bestselling business classic focused on the power of relationships and advice for making connections in the digital world. This book includes advice on handling rejection, getting past gatekeepers, focusing on conferences, and more.

Ferrazzi hands over the secrets of a master networker on how to become more successful in business, and the law, through in-person relationship-building techniques. Some of these include - “Don’t keep score,” “‘Ping’ constantly,” Never Eat Alone”, and “Become the ‘King of Content.’” These techniques signify being helpful even when there are no direct benefits to you, connecting people in your network just for their benefit, and being the best person you can be of value to others. We have all heard that building long-term business relationships are vital, and Ferrazzi truly believes this is the key to success. You will not get far without help from others, and you cannot reach your goals alone. Building lasting, genuine relationships is the key to success.

Attorneys of all practices can learn from Ferrazzi’s tips on making the most of conferences, lunches, and other social situations. His form of connecting is based on generosity and helping friends connect with one another. He believes genuine relationship-building will get you further than what most consider standard “networking.” For attorneys, his guidance on how to mine for contacts and connections will help promote your legal services in the community of people that already know, like, and trust you.

Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time is a guide that provides insights into how attorneys can be of service to others by making connections. For business-to-business practices, this book is excellent in navigating “gatekeepers” that can block even the most fruitful business relationships from happening.

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